Andrews came across the challenge when tipped to its existence by her TikTok manager. It’s viral gold, combining sex and the sense of getting one over on a giant tech platform with an easily replicable conceit. (BuzzFeed News will not be linking to or embedding any videos besides Andrews's, as we cannot guarantee all users taking part in the challenge are of legal age.) Even today, upon opening the app, BuzzFeed News encountered Foopah challenge videos in four of the first five videos it saw. Users encountering such content have been posting videos of their own mocking the ubiquity of boobs on their For You feeds.īuzzFeed News managed to find more than 20 Foopah challenge videos within an hour of being on the platform, only to be shown more on the For You page because of that engagement. Others show nudity in the reflection of faucets or mirrors. Some are close-up shots of someone's face, with an object in the foreground on the edge of the screen that appears to be their nipple. The videos include ones in which people flash the camera from a distance, partly obscured by a door, or peek a nipple around a corner. It’s all part of a trend called the Foopah challenge, named after the now-suspended account that initiated the flashing videos. Over the last week and a half, TikTok users have been bombarded with videos in which users expose their breasts using a variety of blink-and-you’ll-miss-it techniques that manage to get around the platform’s content moderation systems.
She adjusts the strap of her top and comes into the light, fully clothed.Īnd that’s just the beginning of this sort of content on TikTok. For a split second, you can see what looks like the side profile of Andrews’s breast - though it’s difficult to discern because of the lighting. In the background, on the edge of the bath, is a collection of sex toys. However, instead of revealing the reverser found on Google, he just added a video of a man dressed as Jesus Christ saying, "Hey! Whatcha watching?" to infer that what the viewer was trying to discover was scandalous.In a TikTok video that’s been viewed by some 2 million people in the last 24 hours, Texas content creator Amy Andrews is standing in the shadow of her bathroom doorway. In the video, TikToker mememimo6 stated that one had to save the TikTok as a "Live Photo" and then go to their camera roll from there to complete the process via a third-party reverser. This then prompted TikToker mememimo6 to address their comment in a video uploaded on November 6th, gaining roughly 610,700 plays and 26,700 likes in one day (shown below, right). In the comment section of the video, TikToker bluestride wrote, "don't look ai filter reverser on Google 💀💀💀," gaining over 3,000 likes in one day. On November 5th, 2022, TikToker mememimo6 posted their own "AI Art" filter nude in a video that received roughly 3.4 million plays and 329,600 likes in two days (shown below, left). On November 4th, TikToker ciggywet stitched kainenovak's TikTok, showing their own "AI Art" filter nude and gaining roughly 89,400 plays and 16,900 likes in three days (shown below, right). For instance, on November 3rd, 2022, TikToker kainenovak posted an "AI Art" filter nude in a video that received roughly 4.1 million plays and 547,200 likes in four days (shown below, left). On October 31st, 2022, TikToker darlings.spam used the "AI Art" filter for one of their "spicy photos," gaining roughly 780,400 plays and 170,200 likes in one week and being the first known TikToker to do so (shown below, right).Ĭontinuing in November 2022, more TikTokers put their "spicy photos" through the "AI Art" filter and gained viral attention. For example, on September 26th, 2022, TikToker famousbeks posted a video that showed her and her boyfriend kissing through the filter, gaining roughly 724,800 plays and 120,900 likes in 12 days (shown below, left).
TikTokers often reiterated in their videos that their partner would be angry that their lock screen wasn't of them, when in fact, it was a photo of them but just put through the "AI Art" filter.
The initial trend that used the filter was about one's lock screen. The "AI Art" TikTok filter was created by TikTok itself and was used by TikTokers starting in September 2022.
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